Published on July 11, 2024
The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport’s first Testimonee. Since then, the brand has become Official Timekeeper and is a principal partner of many leading events and stakeholders in the game.
Inaugurated in 1860, The Open is played every year on a historic links course in the United Kingdom, including St Andrews.
Tradition has it that The Open is always played on a links course; that is, one located by the sea, featuring sandy soil and few water hazards or trees. Unpredictable weather conditions mean the 156 players competing in the tournament each year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong wind gusts and even heatwave conditions.
With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, The Open enjoys a revered place in the history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.
Rolex enjoys a privileged relationship with golf, one founded on a shared respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations. Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels. Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honour players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.
Several members of the Rolex family of Testimonees belong to the illustrious list of players to have won The Open: Gary Player, Arnold Palmer, Jack Nicklaus, Tom Watson, Tiger Woods, Jordan Spieth, Francesco Molinari and Collin Morikawa.
Rolex Day-Date
Discover Rolex
Rolex watches
New watches 2026
Rolex accessories
Watchmaking
Rolex servicing
Oyster Story
Contact us
On our website, we use services (including from third-party providers) that help us to improve our online presence. The following categories of cookies are used by us and can be managed in the cookie settings. We need your consent before being able to use these services. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy.
By authorizing third-party services, you allow the placement and the reading of cookies and the use of tracking technologies required to keep our website reliable and secure.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
You can review each cookie category below and choose which optional categories to accept. Essential cookies are always active because they are required for the website to function.
These cookies are necessary for the website's functionality, including session management and security. They do not require your consent.
These cookies are used to customize your experience, such as remembering preferences, personalized content, and language selection. They require your explicit consent.
These cookies collect statistical data to improve the user experience, such as Adobe Analytics and Google Analytics. They require your explicit consent.
Rolex (Adobe Analytics and Content Square)
Privacy Policy: https://www.rolex.com/legal-notices/cookies.html
These cookies are used for targeted advertising and measuring campaign effectiveness, such as Google Ads and YouTube. They require your explicit consent.
More information about our Cookie Policy
